Our webcasts are informative and cover a number of topics of interest to our members. Below is the webcast schedule for 2011:
Brand Management: Keeping an A+ Reputation |
Setting Up a Proper Website with WordPress |
The Check is in the Mail: When Customers Don’t Pay |
Measure Your Success with Key Performance Indicators |
Cake Tasting Fees: To Pay or Not To Pay |
An Overview of Online Marketing Tactics |
Dealing with Difficult Customers |
An Overview of Marketing via Social Media |
An Introduction to Measuring Your Web Presnce
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Selling at Your Local Farmers Market |
Setting Up to Sell Online |
Alternative Ways to Sell Your Product |
Brand Management: Keeping an A+ Reputation
Date: February 23, 2011 @ 12:30pm EST
Sadly, many small business owners do not become familiar with the terms “brand management” or “reputation monitoring”, until it is too late. What would you do if someone did a Google search on the name of your company, revealing all kinds of negative reviews? Join us and learn how this might happen and what you can do to address the issue. We will discuss proactive strategies to assist you in combating any negative review that might show up in a search for your company and highlight customer service policies that assist you in developing excellence and quality service. Registration is now closed.
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The Check is in the Mail: When Customers Don’t Pay
Date: March 23, 2011 @ 11am EST
Rule number one: You are in business to make money. Rule number two: If you are not making money you are not in business. What do you do when a customer does not pay for services or products? If payment begins with the sale, where’s the money? Let’s examine a variety of strategies for getting paid on time and retrieving late payments. Remember, collecting payment is an art — the art of negotiating and determining the customers intent. Join us for a lively Webinar covering a serious issue for small business owners. Registration is now closed.
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Cake Tasting Fees: To Pay or Not To Pay
Date: April 27, 2011 @ 11am EST
During these tough economic times, everyone appears to be charging for every crumb. The question is what is the standard procedure for cake tastings? This is one of the most challenging decisions a cake baker will make and there really is not easy answer, since there are a number of variable that will enter into whether to charge clients for tasting your cake. Join us as we look at what you can do to absorb the cost of allow clients to “eat for free.” Registration is now closed.
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Dealing with Difficult Customers
Date: May 25, 2011 @ 11am EST
Working with difficult customer, you know the ones, they want the sun and the moon for $1.25; or they pick at every aspect of your product and service until you are left in the fetal position wondering how you got that way. If you have been in business for any amount of time you usually know these folks as soon as they walk in the door. Join us as we discuss strategies to working with difficult customers and effective turning around those bad beginnings. Registration is now closed.
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An Introduction to Measuring Your Web Presence
Date: June 22, 2011 @ 11am EST
Most consumers expect you to have an online presence today, whether that be a Facebook page, Twitter account or a website. But many don’t know that having a website or social media account is only half of what you need to succeed online. How do you know if your website or web presence is being successful if you don’t measure it? This webcast will walk you through the basics of measuring your online presence and explain how you can use the insights gained to increase revenue and expand your customer base. Registration is now closed.
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Setting Up to Sell Online
Date: July 27, 2011 @ 11am EST
There are two major types of website: eCommerce and lead Generation. While many home-based bakery websites may end up being lead generation websites, you should always consider the option of selling your products online. This webcast will explain the difference between a lead generation website and an eCommerce website and help you decide which is best for your company. In addition, we’ll discuss what components go into an eCommerce website and how they should be structured. Registration is now closed.
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Setting Up a Proper Website with WordPress
Date: August 24, 2011 @ 11am EST
The field of website design has come a long way in just a few short years. Where having a website designed for your company could have cost you in upwards of $10,000, today, you can actually design and publish your own website for the cost of a cell phone bill. This webcast will explain the new content management system WordPress and discuss the advantages of using such a system to create and maintain your small business website. We will also look at various additions that can be used to help you measure your website traffic, sell items online and engage more frequently with visitors and customers. Registration now closed.
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Measure Your Success with Key Performance Indicators
Date: September 28, 2011 @ 11am EST
So you have a website? And you had 5,000 visitors come to your site last month? What does that mean for your web goals? Don’t have any web goals? Oh No! This webcast will explain in great detail what a website goal is and how these goals can be measured using key performance indicators. We will also discuss the types of KPIs and web goals and how each can affect your bottom line…making more money. Registration now closed.
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An Overview of Online Marketing Tactics
Date: October 26, 2011 @ 11am EST
Once you have a web presence, it is important to market your business. But not just market to anyone; you must market to qualified buyers or people who are more likely to make a purchase. This webcast will discuss a number of options you can use to market your business and your website. Options include search engine optimization, paid search, article marketing, social media marketing and a few “off the beaten path” alternatives. Registration is now closed.
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