When it comes down to it, most people start businesses to make money. The idea of getting paid to do what you love, is many times the best selling point for going into business. But for some reason, small business owners in all different industries sell themselves short by not charging enough for their product or service. Like labels and packaging, the price of your baked goods says a lot about your home-based bakery. Pricing your baked goods too high could deter customers from purchasing. But pricing your baked goods too low, could turn customers off, implying that your goods are of poor quality.
Pricing Your Products
The worst thing you could do as a home-based baker is to under-price your baked goods. This training burst will explain the importance of pricing your products properly and ensuring that you are taking into consideration all of your expenses. Read More>> 
The Cake Matrix Pricing Tool
There are a number of cake matrix tools available, many designed by bakers and cake decorators who want to access the cost to producing their baked goods. The cake matrix that is offered was created by a baker who is no longer in the business. A number of bakers have adapted the tool to suit their needs or used it as is. There is a PowerPoint presentation that accompanies the cake matrix to provide clarity on how it should be used. Read More>>
Price & Pricing Your Product – Worksheet
There is a difference between price and pricing. The price is the amount of money you want for each baked good. Pricing is the process you need to go through to figure out what price to attach to each baked good. Pricing, therefore, is a strategic process that you must learn, and use, if your home bakery is to succeed. You will look at two methods: competition-based pricing and cost-based pricing. Each method has its own advantages and disadvantages. Download Worksheet>>
The Pros & Cons of Displaying Prices Online
There is no right or wrong when it comes to display prices on your home-based bakery website. Here are the advantages to displaying your prices online. Read More>> 
