New entrepreneurs just don’t put enough work, time and effort into creating their business name. Your business name can help prospects remember you and what you sell, or it can leave them clueless. A name like Shelley’s Sweets will pretty much let anyone who hears about you or has one of your business cards know exactly what you do; namely prepare some type of sweet product, e.g. candy, cookies, cakes whatever. But if your name is Shelley’s Cakes By Design…serving celebration cakes with a twist! There is little doubt that you are a cake decorator specializing in creative cake design.
