Viral Marketing: Marketing techniques that use pre-existing social networks to increases brand awareness or achieve other marketing objectives (such as product sales) by word of mouth or improved by the network effects of the Internet.
One of the more challenging aspects of owning a home-based bakery is getting the word out about your products and services. If you are going to be successful in this niche market it will involve a combination of smart, carefully selected strategies showcasing what you’re all about, projecting the right message to consumers, accompanied by good timing and numerous cups of good old fashioned luck. So, how do you spread the word about your presence online? Everyone knows this is easier said than done. As a small business owner you may lack the resources of larger competitors, since even a mid-size brick and mortar bakery may run ads, land a feature article in the Lifestyle or Food section of the local newspaper or get featured by a local news station.
What you can do is:
