Many businesses view marketing and advertising as an added expense, but believe it or not it is probably one of the most essential investments you will ever make in your bakery business. It matters not if you are purchasing inexpensive Tee shirts that promote your bakery, networking with other small business owners or placing a magnetic sign on the side of your car door; doing something is better than doing nothing at all. Even during a sagging economy, when sales are dismal, promoting your bakery contributes to the overall success of the business.
