I recently ran across a photograph of a wonderful product I sampled while attending a workshop hosted by the North Carolina Department of Agriculture and Consumer Services. Carla Faw Squires, owner of Bamboo Ladies Bamboo Pickles was passing out these colorful photos doctored by a Photoshop program with her contact information. She later explained she did not have the money to have the photos taken professionally and decided to do it herself.
It really is amazing what you can do when you are short on cash and big on creativity. Honestly some of our best ideas come out of “lack.”
I have discussed this several times in my class and will repeat it here. Another great way to advertise your gourmet food product is to create a Tee Shirt, Golf Shirt or Sweatshirt and put your logo or information about your company on the front and/or back. You can even use a “call-to-action.” Ask me about my hot sauce company?
Congrats to Bamboo Ladies bamboo pickles featured in the Winter 2010 issue of Gravy published by The University of Mississippi Southern Foodways Alliance Center for the Study of Southern Culture.
