Besides creating your yummy products on a regular basis there is another task that you will need to complete consistently and that’s marketing and advertising your business. Without marketing and advertising of some sort, you won’t be able to stay open and be successful. There are literally hundreds of ways to market and advertise your business, but for most home-based bakers, the most important part is to do it with as little investment as possible. Social media marketing has made this wish a reality for small business owners all over the world, but in addition there is word of mouth advertising, search engine marketing, article marketing, paid search, media buying and much more.
Marketing & Home-Based Baking
Many home-based bakers and small food processors are familiar with the product that is making them money. Some even venture off into up-selling and experiment with various flavors, shapes or forms of their original product. Read More>> 
- Finding New Customers
- Bootstrap Advertising & Bamboo Pickles
- Marketing Ideas – Become a Supplier
- Top 10 Ways to Advertise Your Home-Based Bakery
- Sample Flyer
- Sample Brochure
- Sample Elevator Pitch
- Sample Press Release
- Top 10 Ways to Take Your Home-Based Bakery Viral
eMarketing Plan
A marketing strategy will help you in defining business goals and assist in the development of activities to achieve them. We’ve included a sample eMarketing plan for a home-based cookie company. Read More>>
Social Media Marketing Tips
When it comes to Social Media Marketing your sole aim should be turning website visitors, who might stop by your Facebook fan page, website, or other social media site to check out your tasty baked goods, into buyers who are willing to order for your superior offerings. Read More>>
Promoting Your Home-Based Bakery Business
Many businesses view marketing and advertising as an added expense, but believe it or not it is probably one of the most essential investments you will ever make in your bakery business. It matters not if you are purchasing inexpensive Tee shirts that promote your bakery, networking with other small business owners or placing a magnetic sign on the side of your car door; doing something is better than doing nothing at all. Even during a sagging economy, when sales are dismal, promoting your bakery contributes to the overall success of the business. Read More>>
Top 10 Design Tips for Creating a Brochure
Writing a successful brochure is one of the more difficult design tasks. Unlike billboards and signs, brochures have three main purposes.
- They must prompt the customer to “read me now,” so cover design is important
- The “quick scan” must be enticing enough to want them to open and keep it.
- The idea that there is value in the document is exhibited by the quality of the brochure Read More>>
How to Design Your Business Card
If you’re doing any type of bootstrap selling or marketing, you’re going to definitely need a business card or something you can leave behind at local retailers, wholesalers or farmer’s markets. In addition, there are certain things a home-based baker should have on their business cards. Read More>>
How to Setup An Online Food Store
One of the most cost effective ways of selling your baked goods is to sell them online. Setting up a website and eCommerce capabilities are no longer as difficult or expensive as they used to be. With just a small investment for website hosting and a little effort, you be up and selling your items online in as little as a weekend. Read More>>
- Facebook vs. WordPress
- Website Checklist
- Website Hosting Checklist
- Sample Website Privacy Policy
- Selling Online is Not Easy
How to Ask for a Testimonial
Everyone wants to have folks saying good things about their products and services, and there is nothing more valuable to a home-based bakery than having your customer rave about your baked goods. There is more to obtaining testimonials than just asking your customers for their comments and feedback. If you want to have powerful testimonials that catch the attention of other potential customers and build a relationship of trust, consider the following strategies. Read More>>
