If you’re selling to the public and you can prove that your product (e.g. cupcakes or whatever) is better than those being sold by your local bakery or grocer, and your goods deliver more value, (are a bigger bang for the buck), shouldn’t you have an advantage over your competition?
The answer is yes, but it doesn’t often work that way. There are always going to be those individuals who end up buying what they want irregardless of price or quality. You may need a superior baked good for a special occasion, but end up purchasing a mediocre product due to cost and convenience.
Cheap bakeries and mass produced baked goods are easy sales. They’re nothing but a commodity, cheap satisfaction.
Home-based bakeries offer custom quality. The type that can’t stay around more than three days and really shouldn’t stay more than two. Home-made baked goods offer customers a real advantage by supplying not only value, but consistency, personal attention and quality in the form of ingredients and customer satisfaction.
Home-based bakers are quickly becoming the foundation of our community. Like the farm stand vendor who sets aside a bag of tomatoes for his favorite customer because he knows she wouldn’t be off work before the stand closes; home-based bakers focus on relationships, and building their business one customer at a time. They count on word of mouth and are not competing with commercial bakeries; home-based bakers are all about getting back to the basics and offering good old fashioned service.
