When you see this image or hear the slogan “Can You Hear Me Now? Good.” you automatically know what company is being represented. That’s the basis behind branding. Your bakery brand is how customers will remember you in the future and recognize your bakery in any situation. Once you’ve built that brand you must protect it. There’s nothing worse than having a very recognizable brand only to have that brand get a bad reputation.
A Picture is Worth A Thousand Words
I thought I would combine two of my favorite passions – cake decorating and photography. I thought this would be an especially useful topic for home-based bakers. Unlike storefront bakers, you don’t have the luxury of people just stopping by your store, seeing the cakes in person, smelling how delicious they must taste. You need to show your customers the same thing, but through photos. If you have a website, blog or printed brochure, having good photographs are a keen element to your marketing efforts.
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Branding Your Home-Based Bakery Online
The Internet is a great way to begin building your bakery’s brand. So many individuals use the Internet to research products and services, making your website your number one brand building tool. There are a number of things that can be done via the Internet to help you build a strong and positive brand for your home-based bakery.
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Understanding Your Home-Based Bakery’s Online Reputation
In addition to your bakery’s general reputation, you must maintain a good online reputation. There are so many traps that you can fall into online that can cause you to have a negative online reputation or get some bad online press. Your first defense is understanding what an online reputation is, then you can move forward into building and protecting your bakery’s reputation.
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- Conducting an Online Reputation Search on Your Bakery
- Cleaning Up the Mess of a Bakery’s Bad Online Reputation
- Read Taking Advantage of Your Bakery’s Positive Online Reputation
